Brand Chemistry continues working with web solutions and user engagement company, Squiz, following its brand relaunch earlier this year. The strategic project reworked Squiz’ brand positioning, within the context of a market review. The audit also assessed business structure and service delivery to provide the best possible value for its market. A key outcome was the establishment of Squiz Digital as a separate arm of the business. Deliverables included brand identity, brand guidelines, website and marketing collateral.