Idea Works develops interactive kiosk for sports brand SKINS

In Digital|Social, Idea Works, Retail, Sports by Dezomo

IdeaWorks and technology partners VML developed an innovative interactive digital kiosk for sports brand SKINS. The ‘Fit Station’ automatically calculates a customer’s height and weight, then prompts them to select their chosen sport/activity on a touch screen before recommending the perfect product.

The result: SKINS reported a 35% increase in sales at outlets where the ‘Fit Station’ has been installed, and the kiosk won a global POPAI award in Chicago in 2013.

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DezomoIdea Works develops interactive kiosk for sports brand SKINS