Taubmans’ Endure relaunched in 2013 with an inspirational new look. Emotive interior and exterior imagery was used across the range to provide a stronger emotional connection with the brand.
Black is used as the exterior pack colour to signify strength and durability and the gold used on the interior range injects a more contemporary look. The redesign ensures that Endure has retained the brand equity with which consumers are familiar.
The new brand was applied to marketing collateral, POS and an outdoor media campaign.