CEBS, a global IT company, approached Bang to develop a campaign aimed at broadening their market share within Australia as well as increasing sales of IBM Customer Experience Management software (also known as Tealeaf).
The problem? Whilst most e-commerce websites track bounce rates, they aren’t actually able to tell you why people are dropping off your website. Tealeaf allows you to see why customers drop off your website and then identifies the appropriate fix. It allows you to put yourself in your customer’s shoes – and so Bang+’s creative concept was born.
Bang+ targeted contacts working directly with e-commerce websites within retail and tier 2 banking and finance organisations. By incorporating social media, Bang+ were able to effectively connect CEBS with relevant contacts via LinkedIn, as well as solidify CEBS as a thought leader through a social media content calendar. Add in an eDM nurture stream, an interactive campaign microsite, as well as some extra help from telemarketing and you have a hugely successful campaign.
The results have been outstanding: 13 appointments with some of Australia’s largest retailers, 11 nurture leads and 9 marketing leads.
“Bang were fantastic in executing this campaign right from creating a great strategic roadmap to a perfect executions plan,” said Sandeep Joshi, IBM Channel Marketing Manager.