Roses4u are an Australian online florist and gift shop and a retail extension of a successful wholesale family business. Big Creativa was approached to deliver a branding and design solution that could include its sister company in the brand hierarchy. Sister company, Phalaenopsis4u, specialises in decorative orchid displays for the hospitality industry.
Big Creativa provided marketing strategy and brand design for both Roses4u and Phalaenopsis4u. Two distinct logos communicate each of the brands in their own right and show how they belong to the same family of brands.
Using the family business as a stable launch pad, Roses4u and Phalaenopsis4u can now challenge the major players in the online florist market.