Cobe Design asks “What’s your dream retirement?” for the Commonwealth Bank

In A-E, Cobe Design, Direct marketing, Financial Services, Print, Professional Services by Dezomo

“What’s your dream retirement?” was Cobe Design’s strategy behind a Commonwealth Bank campaign created to drive awareness around investment.

By looking at what motivates people to save, Cobe built an eye-catching direct marketing campaign using colour, icons, clever images and minimal text to emphasise why you shouldn’t leave your retirement to chance.

The material has proved an effective selling tool for advisers, while giving valuable knowledge to potential clients.

Screen Shot 2014-09-19 at 8.55.25 pm Screen Shot 2014-09-19 at 8.55.13 pm Cobe2.Telstra

 

DezomoCobe Design asks “What’s your dream retirement?” for the Commonwealth Bank