Gotham in with the Commonwealth Bank

In Brand Identity, Financial Services, Gotham, Outdoor communications by Dezomo

Gotham has delivered a number of projects for the Commonwealth Bank. These tactical campaigns serve as important and ongoing dialogue throughout the year between the bank and its customers and contribute to the consistency of brand communications that it has become so well know for.

This Summer holiday campaign uses humour and strong imagery to grab customers attention.

Gotham|Summer Holiday campaign

The Commonwealth Bank introduced a variety of special services for its flagship branch at Darling Harbour Sydney. The project involved designing external signage for the bank’s cafe. The typographic design was simple and effective using the words to create the shape of a mug. And below, an internal engagement program for staff recognition needed an identity that promoted excellence and improvement.

Screen Shot 2014-11-20 at 3.05.24 pm

Screen Shot 2014-11-20 at 3.11.42 pm

 

DezomoGotham in with the Commonwealth Bank