Houston Group works with Marc Newson’s Caroma

In Brand Identity, Consumer Products, Houston Group, Luxury, Print, Retail by Dezomo

Back in 2013 Houston Group was asked to position, create and implement the launch of the iconic Caroma by Marc Newson brand collaboration. Houston worked closely with Caroma and Marc Newson to craft the visual identity for the launch. The scope extended to the implementation of launch event itself as well as creation of all associated collateral.

Staying true to Newson’s pure aesthetic and to best position the designer product, each piece of the collection was heroed within a white-on-white studio space, using the light to distinguish depth and space.

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For more information on this project and more, visit Houston Group

DezomoHouston Group works with Marc Newson’s Caroma