Rare markets Grimshaw-CBRE’s Pyrmont development

In Brand Identity, Digital|Social, Print, Property|Real Estate, Q-U, Rare by Dezomo

Rare’s work for what was once the Edwin Davey & Sons Flour Mill, now a mixed-use development designed with the heritage facade intact, checks the full scope of property brand marketing – branding, display suite, brochure, website, advertising, copywriting, direct mail, email, floor plans, photography, sales book, signage and visualisation.

Recognising the historic qualities of the site, its unique characteristics, and harbour side position, Rare had the right ingredients to create a compelling brand proposition.

“Harbour Mill’s striking and very single minded creative was applied to the existing Mill building, exposing the campaign to tens of thousands of passing commuters each day.”

The result – a vibrant and cohesive campaign with standout impact.


DezomoRare markets Grimshaw-CBRE’s Pyrmont development