Virtual Reality (VR) and its use in marketing is not new, but it’s probably fair to say that barriers to adoption are related to a combination of the vast technological practices available, the associated IT lexicon that demands understanding and an agency or brand’s ability to evolve with the opportunities, and therefore to resource accordingly.
DEZ:OMO recently highlighted Australian agency Emotiv which is doing some fascinating work with brands using VR to assess emotional response in the FMCG sector. Here London agency, mbryonic shares some impressive examples they’re holding up as the ’10 Best Uses of Virtual Reality’ in the area we are all most familiar, the spatial kind.. Checkout their Top 10 campaigns from Coca Cola, Poland; McDonald’s, Sweden; Michelle Obama; Boursin,London; New York Times; TopShop, London; Volvo-XC90 SUV; Patron; Merrell hiking boots, Capra and Marriott Hotels, US.
These great benchmarks highlight that VR communications is being created by a broad scope of creative companies and it appears that those that understand the concept of storytelling and the customer experience are the those that have got in early. From publishing companies, VR studios, design studios and brands themselves – everyone’s dabbling. If you’re in the game of branding, you simply have a responsibility to get your head around VR to determine if and how it could work for your customers.